The Exceptional Communicator Campaign

“Virtually everyone in my organization interfaces with the public and/or with internal audiences. They need to be effective—not spectacular, but at least effective—in delivering our messages to those audiences. Also, they need to be effective at answering questions and staying calm under pressure.”

Global Advantage Can Help You With All or Part of The Following

1. Identify the cost/benefit to the business of the team’s current communication abilities.
2. Identify the cost/benefit to the business of improving the team’s communication abilities.
3. Identify reliable indicators of improved communication ability.
4. Customize Global Advantage’s Exceptional Communicator Campaign to accommodate the particular requirements of your team. This campaign is deployed over three successive weeks so that disruption of the team’s work is kept to a minimum and so that skills learned in workshops are immediately applied and then reinforced over time. This unique approach is far more “sticky” than typical approaches to communication training.
5. The campaign has the following characteristics:
   1. Lots of personalized coaching for each person.
   2. Safe—very safe—on-camera practice with private video tape review.
   3. The opportunity to customize the content. Typically clients select some combination of:
      1. How to regain and maintain your composure.
      2. How to answer questions.
      3. How to manage emotional audiences.
      4. How to handle emotional individuals.
      5. How to handle inflammatory questions.
      6. What to do when you don’t know what to do.
      7. How to sue graphics and other media.
      8. How to anticipate volatile issues.
      9. How to prepare effective responses to volatile issues.
      10. How to communicate with different cultures.
      11. What to do with gestures and posture.
      12. How to improve articulation and vocal projection.
      13. How to present in teams.
      14. and others…
6. Evaluate the effectiveness of the campaign every half-day and make adjustments as required.
7. Evaluate the effectiveness of the campaign at the conclusion and make adjustments for the next campaign.

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“When the clock is running, there’s money on the table and reputation on the line, Global Advantage makes sense.”